Lenbrook Partners With HDtracks Releasing Plans for MQA Labs
All Image Credit: Lenbrook Media Group
Lenbrook Media Group (LMG), and HDtracks, who provide a service for audiophile quality music downloads, have announced a partnership to develop a streaming service aimed at music fans. Last autumn Lenbrook acquired MQA and rumors were rife with what they were going to do with their technology….well now we know. Together with a number of unique features the new, yet to be named, service will offer consumers a choice in formats, MQA and PCM/FLAC, and will be the first subscription service using a new novel application of the AIRIA codec (essentially the SCL6 adaptive hi-res audio codec) by the LMG subsidiary MQA Labs.
For those of you not too familiar with the Lenbrook Media Group, it is a company that invests in and commercializes technologies and platforms that capture, package, and deliver digital audio in residential and commercial applications. Its interests include the high resolution multiroom audio distribution platforms; BluOS, and MQA Labs, a family of audio encoding technologies used by various; hardware manufacturers, streaming services and broadcasters, and music creators.
HDtracks was founded in 2008 by Norman and David Chesky, GRAMMY Award-winning pioneers of audiophile recording techniques and the founders of the audiophile label, Chesky Records.
The HDtracks service will be the first to use Lenbrook’s AIRIA by MQA Labs, a delivery codec designed for low-latency streaming from the cloud or wirelessly from a device to headphones. Essentially the codec supports a variable bit rate that adapts to the wireless transmission environment. So AIRIA is the first of three technologies to be introduced by MQA Labs. The other two are; FOQUS, which “represents an innovative approach for analogue to digital conversion,” and finally, QRONO that “brings a variety of audio processing enhancements within playback devices.”
Visit the Lenbrook Media Group here.
Read the press release here.
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